Corporate Level Strategy

Microsoft is a global corporate giant that has been providing computer hardware and software to the world since its birth in 1975.  As of 2010, Microsoft has a divisional organization.  In other words, each division or group focuses on a specific good or service.  Customer service staff, research and development, and sales are all parts of each individual group.  This allows for better customer support but at a higher expense.  The 5 groups are Windows & Live Windows Group, Server Software, Online Services, Microsoft Business, and Entertainment and Devices. 

Having a division structure, all the employees in the group are usually located in one area.  This allows for better communication within the group and directly effects the quality of the products being produced from that group.  With a more localized group focusing on a specific product or service, better adaption and efficiency occur in relation to the global market and Microsoft can keep up with the demands and technology.  Some negatives that can occur from this strategy are lack of communication with the other groups that could cause confusion. In addition, not every group knows exactly what their own company is trying to complete.  With this lack of communication, employees could feel separated from the corporation and feel left out. 

Another large section of the corporate strategy is investments and global expansion throughout the world.  This is because in other parts of the world like China and India, population size is enormous.  This allows for a huge market that has maybe not been affected by all Microsoft has to offer.

Microsoft's goal and vision is to be the world's #1 provider of innovative technology solutions that assist in realizing the full potential of its customers.  Microsoft's key growth strategies include representation, inclusion and innovation.  As Microsoft expands, the highest of talent across all races will be chosen to represent one of the most successful corporations in the world.  The workplace will become a communication and interaction center.  Engagement with all activities developed by the corporation itself is a necessity and will lead to more successful days to come.