Microsoft Business Level Strategy

Business Level Strategy

 Microsoft's business level strategy involves driving and expanding innovation to achieve market excellence.  The strategy to accomplish this is to incorporate the talents of Microsoft's diverse workforce into their products.  By working with highly trained women, minority, veteran owned businesses and businesses owned by people of disabilities, as well as the small businesses looking to competitively purchase the products from Microsoft.  In 2009, Microsoft spent more than $1 billion working with over 1,200 suppliers that are women, minority or veteran owned.  This spending has increased more than 250% in the past decade.  This is a huge step for Microsoft and for the employees and consumers supporting it.   

Microsoft's general focus is to allow the advanced computer genius, along with the beginner to the technology world, find their place in the Microsoft world and be able to have Microsoft has their main source for assisting them in their accomplishments and success throughout their lifetime.  Its current and most in-dept marketing/competitive strategy is to keep pushing it cloud service technologies.  Also, the newest and most technological savvy Xbox Series X and Series S were released worldwide in 2021.  This is a significant time for Microsoft because the gaming industry is one of its strong suits.

Microsoft does have its work cut out for them when it comes to competition and marketing their new products, but if they can get a strong hold onto cloud computing market and AI, Microsoft will not only continue to be a force to be reckon with, but more so then ever within the past decade.